Business professionals face an interesting quandary with all the digital marketing and communication choices available to companies today. Should we continue investing in print? They point to the interactive aspects of electronic communications, changing demographics, and lower distribution costs as fundamental reasons for migrating customers away from contacts with customers Read more…
Direct Marketing 2020 was a year unlike any other. 2021 and beyond shows no signs of reverting back to the old normal. As marketers look towards building brands, what can we take away from the pandemic? What is direct marketing after the pandemic going to look like? 1) Marketing once Read more…
Direct mail, if done right, is both an effective and cost-effective way to market your business. Whether you blanket an area or use your mailing list, you have the ability to talk directly with your target audience at a price that can be quickly recouped by an increase in sales. Read more…