Blog

What is a Digital Experience?

A digital experience, also known as “DX,” is any digital interaction that a customer has with a company’s digital touchpoints. This can include visiting the website, interacting on social media, reading an email, or using available mobile apps. It is an interaction between a user (customer, partner, or employee) and an organization that is possible only because of digital technologies. It’s an online interaction that a customer or prospect has Read more…

By April, ago

What Framework Should I Use for my Website?

Drupal is an incredibly versatile, enterprise-grade web application platform that fuels everything from small community sites to mammoth corporate websites. NBC, The Weather Channel, the NBA, and Harvard are only a few of the many organizations that use Drupal on a regular basis. Drupal provides incredible, business-ready solutions, normally costing thousands of dollars to develop as custom code. The Drupal community is passionate and dedicated, and all contributed code undergoes Read more…

By April, ago
Paper examples

Is Paper Still Important in a Digital World?

Business professionals face an interesting quandary with all the digital marketing and communication choices available to companies today. Should we continue investing in print? They point to the interactive aspects of electronic communications, changing demographics, and lower distribution costs as fundamental reasons for migrating customers away from contacts with customers using flyers, handbills, brochures, and other printed materials. The perceived initial benefits of using only electronic documents can lead organizations Read more…

By Rosh Sillars, ago
marketing

Direct Marketing After The Pandemic

Direct Marketing 2020 was a year unlike any other. 2021 and beyond shows no signs of reverting back to the old normal.  As marketers look towards building brands, what can we take away from the pandemic? What is direct marketing after the pandemic going to look like? 1)  Marketing once started with knowing your customer.  Marketing now begins with knowing your customer segment. The reality of lockdowns, masking, remote working, Read more…

By Rosh Sillars, ago
cyber jobs and careers

Is it worth getting a degree in cybersecurity?

  It’s no secret that information security is growing in importance. It seems you can’t go a week without seeing another headline about the newest breach or cybersecurity mishap. Big-name companies have all fallen victim to hackers in recent years. The constant barrage of cyber threats affects businesses and organizations that play important roles in nearly every aspect of our lives. Due to this, many Americans are growing increasingly concerned. Those concerns Read more…

By Websmith, ago

How Much Does It Cost to Send Out Mailers

Direct mail,  if done right, is both an effective and cost-effective way to market your business. Whether you blanket an area or use your mailing list, you have the ability to talk directly with your target audience at a price that can be quickly recouped by an increase in sales. Let’s look at some of the components to an effective direct mail campaign and costs associated with sending out mailers? Read more…

By Rosh Sillars, ago

Questions to Ask When Designing A Website: The Basics

So, it’s time for your company to invest in a new website. It’s tempting to jump in with both feet, but there are a lot of questions you should ask to ensure your new website is built to be exactly what you need for your business. But first, why do you need to ask these questions? Reason 1: Scope Creep Properly preparing for your new website project will help you Read more…

By Websmith, ago

Custom Software Development Using the Agile Method

It’s usually a big, exciting day when your new website launches. The process of getting there may not be as exciting, but it’s crucial for making that launch day a success.  In the past, the most common method for developing software was the waterfall model: clients listed each requirement and every functionality. Then the whole workflow model was finalized before the development process even started. Once the development was underway, Read more…

By Websmith, ago

Guiding the Project Process with User Stories

Stories are important. They motivate users to act, drive results, and deliver outcomes. To get from discovery to launch, you need to understand your site’s users, their behavior, and their needs. User stories are very beneficial and useful tools for building software. When used correctly, they help build impactful end-user experiences.   When a custom software developer kicks off a project with a discovery session, we define success metrics for Read more…

By Websmith, ago

How User Stories Guide Custom Software Development

As humans, we love telling a good story. It is how we pass down traditions and teach history generation after generation. While custom software development might not be the first thing that comes to mind when you envision a great story, it is critical to draw in your audience and help build relationships with your customers.   When creating custom software, it’s vital to understand how users’ motivations affect the Read more…

By Websmith, ago