Direct Marketing 2020 was a year unlike any other. 2021 and beyond shows no signs of reverting back to the old normal. As marketers look towards building brands, what can we take away from the pandemic? What is direct marketing after the pandemic going to look like? 1) Marketing once started with knowing your customer. Marketing now begins with knowing your customer segment. The reality of lockdowns, masking, remote working, Read more…
It’s no secret that information security is growing in importance. It seems you can’t go a week without seeing another headline about the newest breach or cybersecurity mishap. Big-name companies have all fallen victim to hackers in recent years. The constant barrage of cyber threats affects businesses and organizations that play important roles in nearly every aspect of our lives. Due to this, many Americans are growing increasingly concerned. Those concerns Read more…
Direct mail, if done right, is both an effective and cost-effective way to market your business. Whether you blanket an area or use your mailing list, you have the ability to talk directly with your target audience at a price that can be quickly recouped by an increase in sales. Let’s look at some of the components to an effective direct mail campaign and costs associated with sending out mailers? Read more…
So, it’s time for your company to invest in a new website. It’s tempting to jump in with both feet, but there are a lot of questions you should ask to ensure your new website is built to be exactly what you need for your business. But first, why do you need to ask these questions? Reason 1: Scope Creep Properly preparing for your new website project will help you Read more…
It’s usually a big, exciting day when your new website launches. The process of getting there may not be as exciting, but it’s crucial for making that launch day a success. In the past, the most common method for developing software was the waterfall model: clients listed each requirement and every functionality. Then the whole workflow model was finalized before the development process even started. Once the development was underway, Read more…
Stories are important. They motivate users to act, drive results, and deliver outcomes. To get from discovery to launch, you need to understand your site’s users, their behavior, and their needs. User stories are very beneficial and useful tools for building software. When used correctly, they help build impactful end-user experiences. When a custom software developer kicks off a project with a discovery session, we define success metrics for Read more…
As humans, we love telling a good story. It is how we pass down traditions and teach history generation after generation. While custom software development might not be the first thing that comes to mind when you envision a great story, it is critical to draw in your audience and help build relationships with your customers. When creating custom software, it’s vital to understand how users’ motivations affect the Read more…
When planning the design of your company website, the Content Management System is the foundation. In today’s ever-evolving technology environment, Drupal stands out as one of the best choices available. At Provisio, we are Drupal experts. Our Drupal developers work closely with you and your team to understand your budget, timeline and expectations for your website. Our Drupal developers ensure the foundation we build will grow with your company, staff Read more…