It’s the same story across the board, whether you’re an entrepreneur or an employee; in today’s market, everyone must keep up with technology. For example, I am a writer, and some people would like to say that we only need to know how to use a keyboard and let AI take over. But that type of thinking is very archaic, and if I thought that way, I would be out Read more…
When you think about shopping nowadays, it’s not just the mall or department stores that you’re imagining but most likely some online stores that you love to buy stuff from. According to Forbes, 16.4% of retail purchases in the country in 2023 are expected to be done online, with Amazon taking the highest market share. Other popular e-commerce sites include: Just like traditional trade, e-commerce also involves the buying and Read more…
When you find yourself contemplating creating custom, responsive web development solutions rather than cookie-cutter projects, you should seek to work with professional website developers, specifically those specializing in custom sites. Whether you’re a growing startup or an enterprise organization, there are teams that can create truly one-of-a-kind websites tailored to the needs of your users. If your business has outgrown template website builders or you’re looking to architect a new Read more…
A digital experience, also known as “DX,” is any digital interaction that a customer has with a company’s digital touchpoints. This can include visiting the website, interacting on social media, reading an email, or using available mobile apps. It is an interaction between a user (customer, partner, or employee) and an organization that is possible only because of digital technologies. It’s an online interaction that a customer or prospect has Read more…
Drupal is an incredibly versatile, enterprise-grade web application platform that fuels everything from small community sites to mammoth corporate websites. NBC, The Weather Channel, the NBA, and Harvard are only a few of the many organizations that use Drupal on a regular basis. Drupal provides incredible, business-ready solutions, normally costing thousands of dollars to develop as custom code. The Drupal community is passionate and dedicated, and all contributed code undergoes Read more…
Business professionals face an interesting quandary with all the digital marketing and communication choices available to companies today. Should we continue investing in print? They point to the interactive aspects of electronic communications, changing demographics, and lower distribution costs as fundamental reasons for migrating customers away from contacts with customers using flyers, handbills, brochures, and other printed materials. The perceived initial benefits of using only electronic documents can lead organizations Read more…
Direct Marketing 2020 was a year unlike any other. 2021 and beyond shows no signs of reverting back to the old normal. As marketers look towards building brands, what can we take away from the pandemic? What is direct marketing after the pandemic going to look like? 1) Marketing once started with knowing your customer. Marketing now begins with knowing your customer segment. The reality of lockdowns, masking, remote working, Read more…
It’s no secret that information security is growing in importance. It seems you can’t go a week without seeing another headline about the newest breach or cybersecurity mishap. Big-name companies have all fallen victim to hackers in recent years. The constant barrage of cyber threats affects businesses and organizations that play important roles in nearly every aspect of our lives. Due to this, many Americans are growing increasingly concerned. Those concerns Read more…
Direct mail, if done right, is both an effective and cost-effective way to market your business. Whether you blanket an area or use your mailing list, you have the ability to talk directly with your target audience at a price that can be quickly recouped by an increase in sales. Let’s look at some of the components to an effective direct mail campaign and costs associated with sending out mailers? Read more…
So, it’s time for your company to invest in a new website. It’s tempting to jump in with both feet, but there are a lot of questions you should ask to ensure your new website is built to be exactly what you need for your business. But first, why do you need to ask these questions? Reason 1: Scope Creep Properly preparing for your new website project will help you Read more…